As a business strategist it seems strange for a business strategist to say that strategy is not the most important thing in business, but it simply isn’t. You may have the best strategy in the world, but if your business or organization has a lousy culture, then you are simply banging your head against the wall.
Peter Drucker is attributed to to have said that “Culture Eats Strategy For Breakfast”. And it is true.
Take a temperature check of your business’s organization and be brutally honest abut the culture. A great read on this subject is Daniel Coyle’s Culture Code: https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/B077B1WF85/ref=sr_1_3?keywords=culture+for+business&qid=1569169560&s=gateway&sr=8-3