What Is Strategy?

Does your business have a strategy?

The dictionary definition is:

“A plan of action or policy designed to achieve a major or overall aim”.

What do you want for your business? What are the major objectives you want to achieve (both short term and long term). And most importantly why are you in business? Obviously other than to make money. This is a given. What is the deep reason you put in countless hours of sweat equity? What in your life affected you emotionally enough for you to start business.

Then, you need a strategy, a plan to achieve these goals.

Everything else is then divided up into tactics, the short term day to day activities that help you reach your outcomes.

This is what I offer every client I work with, clarity around a strategy that is a good fit for their business and lifestyle. For a free consultation, please click this link. I’d be happy to talk to you about your business.