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Who is your ideal client? What is their gender? Their age? Education level? How much disposable income do they have? What car do they drive, and where do they live? Do they have kids? A dog? Knowing these demographics will be crucial in crafting your your marketing message.
Take the time to identify these demographics. It doesn’t mean that you ever sell to someone outside of these demographics – far from it – but you will attract many more customers and clients who value your work.