Growing up in England in the late 70s/early 80s, I never heard about Phil Knight. However, what I did notice as a fresh faced 10 year old was these sneakers and cleats with swooshes that became more and more popular each year. By the time I was 15 they were ubiquitous. A decade later and you’d have to have been a hermit living under several rocks to have not heard about “Nike”.
In “Shoe Dog”, Phil’s outstanding autobiography. This is the story of a maverick entrepreneur for sure. It’s also a book filled to the brim with simple and actionable business advice.
Here’s some of my major takeaways:
I don’t think that Phil Knight really has an underlying message for the world in “Shoe Dog”. Maybe it’s the redemptive power of running, or . As business owners, we can learn learn the myriad lessons in . The lesson I took was to take massive action and follow up
Does your business have a strategy?
The dictionary definition is:
“A plan of action or policy designed to achieve a major or overall aim”.
What do you want for your business? What are the major objectives you want to achieve (both short term and long term). And most importantly why are you in business? Obviously other than to make money. This is a given. What is the deep reason you put in countless hours of sweat equity? What in your life affected you emotionally enough for you to start business.
Then, you need a strategy, a plan to achieve these goals.
Everything else is then divided up into tactics, the short term day to day activities that help you reach your outcomes.
This is what I offer every client I work with, clarity around a strategy that is a good fit for their business and lifestyle. For a free consultation, please click this link. I’d be happy to talk to you about your business.
You probably know who Gary Vaynerchuck is, but if you don’t, Google him now and watch a couple of videos. He is the founder of WineLibraryTV and Vernermedia. He’s outspoken, opinionated, you should definitely listen to him, but please don’t try to be like him. Gary is a unique individual wit incredible drive (“Hustle” as he calls it).
Why is this useful for a business owner? It lets you know exactly whether or not your potential clients and customers are a good fit for you.
Now the disclaimer here is that you and not Gary V, nor should you want to be Gary V! You need to be you, and bring more of “you” to the the world.
People in my life ask me why I spend so much time going to music concerts. It’s because there are so many valuable lessons that we can take from top performers who are able to practice excellence in front of huge crowds day in day out.
I love it when great bands and acts don’t settle for good, but they strive for excellence. Another great example is Bruce Springsteen who at 70 still performs to close to 4 hours to deliver the ultimate concert experience for his adoring fans.
What are you selling for in your business?
When did you learn to network effectively?
Elementary school? High school? College? Chances are you probably didn’t receive much networking education.
Most schools will tell you that networking is the most effective activity you can do for your business and career. And then they’ll tell you to go out and network. No wonder most people become disillusioned with networking quickly. It’s lie being to told here is a rope, here are some climbing shoes, now go climb that mountain.
I network. I network a lot. I meet people through my I go to very structured networking meetings that have the sole purpose of generating high quality business referrals. I attend conferences. I’m by no means an expert, but my networking is effective, because I have a plan, I have a strategy, and most importantly, I execute.
Like most things in life, the more you network effectively, the better you will get at it, and the more you will generate the results you desire. For a more in-depth plan on how to network, check out my book that I wrote with an introduction from the “Father f Modern Networking Dr Ivan Misner. It’s called “Word Of Mouth” and is crammed with ideas to make your networking more effective.
I often laugh at how “busy” people (I hate how most people are always so busy..but that’s for another post) can find so much time to watch sports on tv. They root for their team and question calls that go against their team.
There are so many business lessons to be gained from high level professional sport. But, you need to go beyond being a “fan” to an intentional observer of the nuances of the game.
I don’t consider myself a busy person, I like to use my time effectively. But I do watch a lot of sport both live and on TV. I love the leadership and I love watching players execute under intense pressure.
What lessons are you learning from the sport you watch? What is your favorite team’s strategy? (or do they even have one?) Who are the leaders? What is their leadership style?
As a business strategist it seems strange for a business strategist to say that strategy is not the most important thing in business, but it simply isn’t. You may have the best strategy in the world, but if your business or organization has a lousy culture, then you are simply banging your head against the wall.
Peter Drucker is attributed to to have said that “Culture Eats Strategy For Breakfast”. And it is true.
Take a temperature check of your business’s organization and be brutally honest abut the culture. A great read on this subject is Daniel Coyle’s Culture Code: https://www.amazon.com/Culture-Code-Secrets-Highly-Successful/dp/B077B1WF85/ref=sr_1_3?keywords=culture+for+business&qid=1569169560&s=gateway&sr=8-3