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You started as a business owner full of energy, gladly working 16 hour days 6 days a week to breath life into your new creation. And it worked out! You got past the 5 year mark that 80% of businesses fail to achieve. You then realized that this level of time and effort was unsustainable. […]
Read MoreWho is your ideal client? What is their gender? Their age? Education level? How much disposable income do they have? What car do they drive, and where do they live? Do they have kids? A dog? Knowing these demographics will be crucial in crafting your your marketing message. Take the time to identify these demographics. […]
Read MoreYour non-profit is mission driven and that is the secret sauce that helps it thrive. However, many non-profits believe that the mission and the good work that will help them thrive (kind of like the myth of if you build it, they will come). Another key ingredient in your secret sauce is running your non-profit […]
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